As part of a separate series of expert lectures on current topics in the field of Information and Communication Technologies, on Tuesday 29 October 2018 you can meet Ing. Matěj Velička and Richard Klaček (Sun Marketing, s.r.o.) experts in the field of internet marketing, search engines, SEO and the online world!

In the lecture on "How to optimize snippets" you will learn how to get the most out of already good positions in the search engine.

The presenters will show how to identify the pages with the greatest potential and show the basic methods of increasing the click-through rate. It is a more advanced topic, but very interesting. For a better idea, the topic is described in more detail here: Sunitka.cz and Taste Medio.

The lecture will be held on October 29, 2018 from 3:45 p.m in the auditorium IV.

The selected target group are 3rd-5th year students of the field of Informatics (subjects: Web design, Computer networks, Internet technologies - client side), and then students of the 4th year of the fields of Business and Administration and Operations and Economics as part of the optional subject ICT for managers, including equivalent subjects in English (Web design, Computer networks, Internet technologies – client side, ICT for managers).

Registration of students for the lecture will take place from 4. October 2018 through website of the department or directly ..

In case of interest outside the target group, please contact the department's secretariat, email: sucha@pef.czu.cz.