INTRO TO SATELLITE MARKETING™
Using Social Media to Create Engagement

On Monday, 5/30, a lecture by American communication expert, university teacher and author Kevin Popovic was held on the topic "Intro to Satellite Marketing”. The author of the book of the same name presented the concept of using social media and its impact in practice.

The lectures were attended by more than 40 students from the student and pedagogue councils of the Faculty of Business Administration and summer school participants from the United States. More than 80 viewers watched the live broadcast through the Facebook Live service.

You can watch the recording of the lecture, including the slide on the server mediasite.czu.cz

The PEF action team published interview with Kevin Popovic.

The lecture was arranged Foreign department of PEF CZU in Prague and Department of Information Technologies PEF CZU in Prague.