{"id":2188,"date":"2018-10-29T00:00:00","date_gmt":"2018-10-28T23:00:00","guid":{"rendered":"http:\/\/kit.pef.czu.cz\/nezarazene\/jak-na-optimalizaci-snippetu\/"},"modified":"2023-09-19T10:17:41","modified_gmt":"2023-09-19T08:17:41","slug":"jak-na-optimalizaci-snippetu","status":"publish","type":"post","link":"https:\/\/kit.pef.czu.cz\/en\/zpravy-akce-prednasky\/jak-na-optimalizaci-snippetu\/","title":{"rendered":"How to optimize snippets"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>As part of a separate series of expert lectures on current topics in the field of Information and Communication Technologies, on Tuesday 29 October 2018 you can meet Ing. Mat\u011bj Veli\u010dka and Richard Kla\u010dek (Sun Marketing, s.r.o.) experts in the field of internet marketing, search engines, SEO and the online world!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In the lecture on &quot;How to optimize snippets&quot; you will learn how to get the most out of already good positions in the search engine.<\/p>\n<p>The presenters will show how to identify the pages with the greatest potential and show the basic methods of increasing the click-through rate. It is a more advanced topic, but very interesting. For a better idea, the topic is described in more detail here: <a title=\"Sunitka.cz\" href=\"http:\/\/www.sunitka.cz\/c\/1090-optimalizace-snippetu-na-zaklade-dat-z-google-search-console\/\">Sunitka.cz<\/a> and <a title=\"Taste Medio\" href=\"http:\/\/www.sunitka.cz\/c\/1121-case-study-optimalizace-snippetu-ctr\/).\">Taste Medio<\/a>.<\/p>\n<p>The lecture will be held on <strong>October 29, 2018<\/strong> from <strong>3:45 p.m<\/strong> in the auditorium<strong> IV. <\/strong><\/p>\n<p>The selected target group are 3rd-5th year students of the field of Informatics (subjects: Web design, Computer networks, Internet technologies - client side), and then students of the 4th year of the fields of Business and Administration and Operations and Economics as part of the optional subject ICT for managers, including equivalent subjects in English (Web design, Computer networks, Internet technologies \u2013 client side, ICT for managers).<\/p>\n<p>Registration of students for the lecture will take place from<strong> <strong>4<\/strong><strong>. October 2018<\/strong> <\/strong>through <a title=\"website of the department\" href=\"\/en\/cyklus-prednasek-odborniku-z-praxe-z-oblasti-ict-zs-2018-2019\/\">website of the department<\/a> or directly <strong><a title=\"REGISTRATION\" href=\"\/en\/events\/default\/42\/\">REGISTRATION<\/a>.<br \/><\/strong><\/p>\n<p>In case of interest outside the target group, please contact the department&#039;s secretariat, email: sucha@pef.czu.cz.<\/p>","protected":false},"excerpt":{"rendered":"<p>As part of a separate series of expert lectures on current topics in the field of Information and Communication Technologies, on Tuesday 29 October 2018 you can meet Ing. Mat\u011bj Veli\u010dka and Richard Kla\u010dek (Sun Marketing, s.r.o.) experts in the field of internet marketing, search engines, SEO and the online world! In the lecture on &quot;How to optimize snippets&quot; you will learn how to get the most out of already good positions in the search engine. The presenters will show how to identify the pages with the greatest potential and show the basic methods of increasing the click-through rate. It is a more advanced topic, but very interesting. For a better idea, the topic is described in more detail here: Sunitka.cz and Taste Medio. The lecture will take place<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[46,119,48],"tags":[],"class_list":["post-2188","post","type-post","status-publish","format-standard","hentry","category-akce","category-prednasky-odborniku","category-prednasky"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/kit.pef.czu.cz\/en\/zpravy-akce-prednasky\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"V r\u00e1mci samostatn\u00e9ho cyklu odborn\u00fdch p\u0159edn\u00e1\u0161ek na aktu\u00e1ln\u00ed t\u00e9mata z oblasti Informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed se v \u00fater\u00fd 29. 10. 2018 m\u016f\u017eete setkat s Ing. Mat\u011bjem Veli\u010dkou a Richardem Kla\u010dkem (Sun Marketing, s.r.o.) odborn\u00edky v oblasti internetov\u00e9ho marketingu, vyhledava\u010d\u016f, SEO a sv\u011bta online! &nbsp; V p\u0159edn\u00e1\u0161ce na t\u00e9ma &#8222;Jak na optimalizaci snippet\u016f&#8220; se dozv\u00edte, jak&hellip;","_links":{"self":[{"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/posts\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":0,"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/posts\/2188\/revisions"}],"wp:attachment":[{"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/categories?post=2188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kit.pef.czu.cz\/en\/wp-json\/wp\/v2\/tags?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}